EthioChicken is expanding rapidly and saw the need to empower their managers with the relevant skills and knowledge in order to sustain the high growth the company is experiencing.
EthioChicken was originally founded in 2010 as Mekelle Farms and took over an underperforming poultry production center in the Tigray region of northern Ethiopia, increasing production more than thirty-fold within a year. The company has since expanded into four regions of Ethiopia, with production centers nationwide.
It has now has over 450 employees across three production sites and five offices, with numerous agents across Ethiopia. Up to now, the company has grown its best talent internally with very few of its employees having formal business or management education and EthioChicken has not previously offered business training. Most of their managers and supervisors have learned on the job, and many come from an agribusiness technical background, rather than a business or managerial background.
Due to the rapid business growth and scalability of the company, the need to have a learning partner to design a structured Learning Programme for the company was great. AMI worked closely with the Human Resource Manager and the CEO to design a one-year blended learning programme in ‘Personal Effectiveness & Leadership’ tailored specifically for the EthioChicken senior team, plus some additional functional training around financial management, HR and sales and marketing, for specific sub-sets of middle managers. The programme incorporates 10 online courses and 5 in-person workshops with practical individual and team-based activities for participants to practice on the job.
“Having gone through 75% of the course “Setting Goals for Success” all I can say is wow! What a priceless and amazing knowledge I have come across which has helped me as a manager know how set SMART goals, how to break them down into mini tasks, how to track and monitor my progress so as to achieve my goals! I’m glad to have begun my journey to becoming a smart and competent manager at EthioChicken!” – Dr Mulualem
This Learning Academy serves as a reward and motivator for its staff, demonstrating the company’s willingness to invest in its staff, but also as a means to build a broad base of solid management skills to drive performance across the company as it grows.
The African Management Initiative (AMI) is committed to support businesses across Africa build motivated, productive and effective workforces through unique blended learning and transformational programmes. You can reach us on email at email@example.com or call us on : +254 20 525 9561 (Kenya) or +27 11 568 2664 (South Africa).
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